In my last article on Writing For Conversions, part 1, I covered the structure of effective writing. In this article I will focus on the other key elements — tone and style. Tone As I discussed earlier, the reality for most Internet surfers is that they are constantly subjected to a barrage of promotional [...]
Motorola has just released its latest Motodev kit that enables developers to obtain early access to tools and programs, allowing such folks to gain an early lead when it comes to developing and programming new applications for Motorola’s future Google Android devices. Inside Motodev one will find the App Accelerator Program and Motodev Studio for [...]
Filed under: Company News, Technology, Columns, People, Media The ubiquity of eBay’s brand, said CEO John Donahoe, is no accident. Last night at the Fortune Brainstorm Tech conference in Pasadena, Donahoe said his company buys millions of search engine keywords to help drive traffic and sales. “We’re one of the largest buyers of keywords in the world,” [...]
On the Google Docs blog today, the company took the time to make a non-announcement. Basically, there’s a bunch of words that bury the real story: That Google Docs will soon be launching a “brand new shiny interface.” Hmmm. I wonder why. Obviously, earlier this week Microsoft laid out its plans for Office 2010, which includes [...]
