With the proliferation of digital channels, marketing is undergoing a tremendous evolution. As a result, marketers at progressive organizations are redirecting their efforts and concentrating on a more holistic understanding of marketing performance. To drive response and determine the appropriate marketing mix in this new paradigm, marketers must adopt a fresh approach to understand how to [...]
The demand for social media, search engine optimization, and internet marketing skills as a whole has exploded in the world of online work. After all, why wouldn’t it? The internet provides the marketing industry a new, low-cost platform to distribute information (read: marketing materials) on a global scale in a variety of formats – video, still images, audio, text, [...]
In my last article on Writing For Conversions, part 1, I covered the structure of effective writing. In this article I will focus on the other key elements — tone and style. Tone As I discussed earlier, the reality for most Internet surfers is that they are constantly subjected to a barrage of promotional [...]
Changing your approach to writing can often lead to a double-digit increase in conversion rates. Our company routinely runs large scale landing page optimization tests to improve conversion rates. One of the most common components that we test is the sales copy on the page. We have found that changing your approach to [...]
When FriendFeed launched new themes back in June, I wanted but one feature: The ability to create my own. Today, I got my wish. Despite being purchased by Facebook for close to $50 million earlier this week, FriendFeed is still rolling out new features. Today brings customizable themes, which allow you to tweak your template to [...]
I want live streaming video recording apps on the iPhone. You want live streaming video recording apps on the iPhone. Everyone wants live streaming video recording apps on the iPhone – except for Apple. Though such applications have been available through unofficial means for over a year now, Apple remains mum on the matter. There [...]
No matter how fly or flashy modern scanners become, there’s no getting away from their page-by-page assembly line style of operation. Or so we thought. The Ishikawa Komuro Lab at Tokyo University has demonstrated a prototype scanner capable of recording the contents of pages as they turn. Using a laser range projector to estimate page [...]
For many people, the term “Scavenger Hunt” conjures childhood memories of running around the neighborhood on a quest for knickknacks like thimbles and socks — an experience that loses its luster beyond the age of ten or so. But as it turns out, they’re big businesses: major corporations and universities have successfully used more [...]
We have no idea who would choose an iPhone app over a real, honest-to-goodness textbook, but if you really want to spend marathon cram sessions hunched over a 3.5-inch display, a company called CourseSmart has just made its entire catalog available for viewing with its eTextbooks app. Certainly, it seems that the company’s selection is [...]
So concerned with the quality of the liquor you binge-drink that you think a testing device that looks just like a pregnancy test is in order? Sweet — Rotgutonix has got you covered! Just uncap the tip, dip it in your drink for a few seconds — and you’ll have an answer in under a [...]
